The power of great messaging
A great website is a powerful tool for your business. Properly created it serves as an autonomous digital salesperson answering your customer’s questions and overcoming their objections before you even pick up the phone.
Clarity is paramount to great messaging. I’ll get granular about who you are, what you do, and why your customers should care.
The final result is a message-driven site where every word counts towards leading your visitor towards the next step in your sales funnel.
My process
Research & Discovery
Great copywriting relies on great research. I’ll perform competitor analysis, as well as interview key stakeholders and customers to gain in-depth insight into your brand/business.
Brand Blueprint
Think of this as your brand’s roadmap. It details for who you are, who your customers are, and why you’re the answer to their problem. It’ll be crucial for your website, but also any other marketing collateral.
Copy + Wireframe
The final product. Clear, message-driven website copy that drives your visitors to take action. I’ll include wireframes with placeholder images and icons so your designer is ready to run with it.
Research
Understanding your brand
- Discovery call
- Brand kickoff call
- Interviews with customers and stakeholders
- Research
Great copy is assembled more than written. That’s why it’s so important to talk to and read from they key players in your business, from the CEO, to the end user.
By talking to the people in your sphere, reading customer reviews, and researching how your competitors position themselves I’ll paint a clear picture of what sets your brand apart.
I’m going to get in your business. Sorry, not sorry. This is where the magic happens.
Brand blueprint
Get clear, get going
- Your unique value proposition
- 10 Heading options
- Customer plan
- Main and transitional calls to action
Your Brand Blueprint is the cornerstone of your company’s messaging.
It’s not just a vague description of your brand. It’s a detailed summary of your brand in relation to your customer.
It will include 10 headline options that succinctly convey who you are and what you do.
It will clearly identify your customer, their pain points, and desired end states.
It will contain both transitional and main calls to action for your website’s visitors.
It’s the foundation on which all your brand’s future marketing collateral is built upon.
Copy + Wireframe
Where the rubber meets the road
- Clear, effective copy
- Message-driven layout
- A website that serves as a 24/7 salesperson for your brand
By now we’ve carefully researched your industry and what sets your brand apart. We’ve gotten clear on who your customer is, and why you are the solution to their problem.
We’ve outlined this in your Brand Blueprint, along with winning headlines and calls to action.
By performing the previous steps, we’ve set the stage for a website that will make your competitors look like illiterate amateurs in comparison.
It’s time to assemble these pieces into a killer website that speaks so well to your visitors they feel like their mind is being read. A site that guides them on well-defined journey that ends with them taking your call to action.
Ready? Let’s go!
How much does it cost?
There’s a wide range when it comes to pricing copywriting. I’ve arrived at mine by examining the market and comparing my experience and value to other copywriters offering similar services.
My prices aren’t the cheapest. They’re also far from the most expensive.
They’re set at a level I feel offers incredible value to my clients for the high level of premium service I provide.
Big Site
3 pages- Brand blueprint
- Clear, concise, message-driven copy
- Wireframes
- 10 Pages (Home, About, +8 Additional)
Brand Builder
6 pages- Brand blueprint
- Clear, concise, message-driven copy
- Wireframes
- 6 Pages (Home, About, +4 Additional)
Get Clear
3 pages- Brand blueprint
- Clear, concise, message-driven copy
- Wireframes
- 3 Pages (Home, About, +1 Additional)
FAQ
No. I create the messaging and wireframes. You’ll then hand those off to a designer/developer to create the live site.
I accept payment through Paypal or ACH transfer. I’ll provide payment details after accepting your inquiry.
After our discovery call, I’ll usually take about five full business days before delivering a first draft. I will give you a more specific timeline in my proposal.
Yes. I will work with you until you are 100% satisfied with your site’s copy.