Web content
Summary:
Authorify is a SAAS company that prints books on demand for real estate agents.
They needed a new home/sales page that got visitors to their site to sign up for a free trial. I worked directly with their CEO to write and wireframe a homepage that persuasively conveys their service and directs visitors to one of two calls to action.
After completing their homepage, they were so please they also asked me to write and wireframe their How It Works and Pricing pages.
Summary:
Orange Umbrella Travel is a small group international tour company.
They needed a website that showed their current trip offerings and got visitors to schedule a call with a guide. I wrote and wireframed their whole website, including their About, Store, and Destination pages.
I also wrote a magazine quality article for them about one of their destinations: Oaxaca, Mexico. The article’s purpose is to get readers to sign up for a mini email course on Oaxaca (which I also wrote) and enter them into OUT’s sales funnel.
Summary:
I wrote two email campaigns for this organic skincare eCom brand: an Earth Day and Mother’s Day campaign.
I also wrote a handful of flows/automated sequences for them, including a Purchase Sequence, Win Back Sequence, and a Sunset Sequence.
I wrote all the copy for the campaigns and flows in addition to putting together the creatives and creating them in Klaviyo.
Campaign: Earth Day Sale
List Size: ~6,000
Average Open Rate: 18%
Average Click Through Rate: 1.45%
Revenue Generated: $6,944.31
Campaign: Mother’s Day Sale
List Size: ~4,000
Average Open Rate: 18%
Average Click Through Rate: 1%
Revenue Generated: $2,670.03
Summary:
I wrote three email campaigns for this natural health supplements company, including Earth Day, Memorial Day, and Mother’s Day campaigns.
I also wrote a handful of flows for the brand, including a Post Purchase Sequence, Win Back Sequence, Repeat Buyer Sequence, and a Sunset Sequence. I wrote all the copy for the sequences in addition to putting together the creatives and creating the sequences in Klaviyo.
Campaign: Earth Day Sale
List Size: ~6,000
Average Open Rate: 15.02%
Average Click Rate: .5%
Revenue Generated: $5,305.29
Campaign: Memorial Day Sale
List Size: ~6,000
Average Open Rate: 21%
Average Click Rate: .56%
Revenue Generated: $2,080.08
Ads
Summary:
I wrote, tested, and iterated upon a variety of Facebook ads for every level of Era Organic’s Facebook sales funnel.
The two examples shown provided an average 3.5 return on ad spend run on cold traffic.
